Four cool ecommerce offerings from Pinterest and how brands use them
Ecommerce

Four cool ecommerce offerings from Pinterest and how brands use them

7y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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With augmented reality and inner-city stores, IKEA aims to disrupt itself
Ecommerce

With augmented reality and inner-city stores, IKEA aims to disrupt itself

7y Mike O'Brien

With augmented reality and inner-city stores, IKEA...

"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...

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AR isn’t just fun and games: Here are the brands at the forefront of functional AR
AR & VR

AR isn’t just fun and games: Here are the brands at the forefront of functi...

8y Emily Alford

AR isn’t just fun and games: Here are the brands a...

In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers
Ecommerce

How Best Buy, Charlotte Russe, and IKEA shape their stores around the next ...

8y Mike O'Brien

How Best Buy, Charlotte Russe, and IKEA shape thei...

As the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson
Search

Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

8y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

8y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

8y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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What the West can learn from China about chatbot marketing
Asia

What the West can learn from China about chatbot marketing

10y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

10y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Then and now: the evolution of branding
Acquisition

Then and now: the evolution of branding

10y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

10y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

11y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on ...

11y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

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7 Ways to Increase Engagement With Facebook Image Posts
Social

7 Ways to Increase Engagement With Facebook Image Posts

11y Angie Pascale

7 Ways to Increase Engagement With Facebook Image ...

It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...

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What Does Big Data Mean for the Internet of Things?
Data insights

What Does Big Data Mean for the Internet of Things?

11y Mike O'Brien

What Does Big Data Mean for the Internet of Things...

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...

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Lessons in Content Creation From 5 Brand Tumblrs
Marketing

Lessons in Content Creation From 5 Brand Tumblrs

11y Tessa Wegert

Lessons in Content Creation From 5 Brand Tumblrs

These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...

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IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy
Media

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

11y Emily Alford

IKEA Spain's Christmas Ad Creates Buzz Without Bei...

IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Read More...

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IKEA Mocks Apple in Hilarious Ad for Its New Catalog
Asia

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

12y Mike O'Brien

IKEA Mocks Apple in Hilarious Ad for Its New Catal...

Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable
Media

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

12y Lisa Lacy

Target’s "In a Snap" App Makes Catalogs, Ads Shopp...

In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...

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Indiana Pacers' Augmented Reality App Lets Fans Compete, Too
Media

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

12y Lisa Lacy

Indiana Pacers' Augmented Reality App Lets Fans Co...

The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
CPG

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

12y Liva Judic

Why Coca-Cola's No-Ad Stance in the Philippines is...

Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...

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Digital Catalogs Take on Social Role for IKEA, Gap
Marketing

Digital Catalogs Take on Social Role for IKEA, Gap

14y Joan Voight

Digital Catalogs Take on Social Role for IKEA, Gap

Digital catalogs are evolving into branded content hubs for retailers. Read More...

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Women Flock to Tumblr and Groupon in Europe
Audience

Women Flock to Tumblr and Groupon in Europe

14y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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IKEA Wants Facebook Fans to Bring Friends to Stores
Social

IKEA Wants Facebook Fans to Bring Friends to Stores

14y Christopher Heine

IKEA Wants Facebook Fans to Bring Friends to Store...

Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Read More...

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Google Zeitgeist: The Lowdown on Brand-Related Searches
Ad Industry Metrics

Google Zeitgeist: The Lowdown on Brand-Related Searches

14y ClickZ Stats Staff

Google Zeitgeist: The Lowdown on Brand-Related Sea...

A look at 2011's buzziest product-oriented queries. Read More...

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Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Marketing

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

15y Christopher Heine

Foursquare's Top Brands: Old Navy, 7 Eleven, Home ...

Geo-social app now has 10 million users. Read More...

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Ikea's Digital Work: Often Oddball, Always Clever
Agency Spotlight

Ikea's Digital Work: Often Oddball, Always Clever

15y Zachary Rodgers

Ikea's Digital Work: Often Oddball, Always Clever

Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Read More...

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