Twitter Opens Hong Kong Office to Tap China's Outbound Brands
Asia

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

11y Sophie Loras

Twitter Opens Hong Kong Office to Tap China's Outb...

Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...

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Indonesia Leads Penetration of Global Mobile Facebook Users
Asia

Indonesia Leads Penetration of Global Mobile Facebook Users

11y Sophie Loras

Indonesia Leads Penetration of Global Mobile Faceb...

Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...

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The Best Social Media Marketing Campaigns in Indonesia
Asia

The Best Social Media Marketing Campaigns in Indonesia

11y Safitri Sri

The Best Social Media Marketing Campaigns in Indon...

Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...

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Tic Tac Turns to Digital to Lure SE Asian Millennials
Asia

Tic Tac Turns to Digital to Lure SE Asian Millennials

11y Sophie Loras

Tic Tac Turns to Digital to Lure SE Asian Millenni...

Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...

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Alibaba Pushes Into Indonesian E-Commerce Market
Asia

Alibaba Pushes Into Indonesian E-Commerce Market

11y Sophie Loras

Alibaba Pushes Into Indonesian E-Commerce Market

China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

11y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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Social Selling for Sales Success
Asia

Social Selling for Sales Success

11y Safitri Sri

Social Selling for Sales Success

The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...

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Snapshot: South Korea’s Social Media Landscape
Asia

Snapshot: South Korea’s Social Media Landscape

11y Joshua J. Steimle

Snapshot: South Korea’s Social Media Landscape

South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...

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Twitter Acquires ZipDial in Emerging Market Push
Asia

Twitter Acquires ZipDial in Emerging Market Push

11y Sophie Loras

Twitter Acquires ZipDial in Emerging Market Push

Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Read More...

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O2O and Indonesia's E-Commerce Scene
Asia

O2O and Indonesia's E-Commerce Scene

11y Safitri Sri

O2O and Indonesia's E-Commerce Scene

Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...

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Indonesia and Instagram: Ready For E-Commerce Takeoff
Asia

Indonesia and Instagram: Ready For E-Commerce Takeoff

11y Safitri Sri

Indonesia and Instagram: Ready For E-Commerce Take...

Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use
Asia

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

12y Sophie Loras

Mobile "Wake-Up Call" for Digital Marketers as Asi...

Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...

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BlackBerry Expands Mobile Money Functionalities in Indonesia
Asia

BlackBerry Expands Mobile Money Functionalities in Indonesia

12y Sophie Loras

BlackBerry Expands Mobile Money Functionalities in...

BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...

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