This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleInfluencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental. Read More...
View articleWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleAs influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. Ho...
View articleWhat makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation...
View articleWe’ve seen a significant number of digital professionals exploring influencer marketing during the past years, as more brands enjoy its short an...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
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