Rivals Beat Apple to iAd-like Executions on iPad
Data insights

Rivals Beat Apple to iAd-like Executions on iPad

16y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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Smartphones Now Dominate Mobile Browser and App Use in U.S.
Data insights

Smartphones Now Dominate Mobile Browser and App Use in U.S.

16y Jack Marshall

Smartphones Now Dominate Mobile Browser and App Us...

Smartphones overtook non-smartphone handsets as primary devices for mobile browser and app use. Read More...

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The Difference Between an iPhone and iPad App
Asia

The Difference Between an iPhone and iPad App

16y Darren Yan

The Difference Between an iPhone and iPad App

As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Read More...

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Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps
Media

Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps

16y Douglas Quenqua

Hershey, Hottrix Go To Court Over Chocolate Milk i...

Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Read More...

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Apple Clears Way for Google's Ads on Its Devices
Media

Apple Clears Way for Google's Ads on Its Devices

16y Jack Marshall

Apple Clears Way for Google's Ads on Its Devices

Move may have come in reaction to regulatory scrutiny. Read More...

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How Digital Is Improving the Shopper Experience
Asia

How Digital Is Improving the Shopper Experience

16y Andrew Knott

How Digital Is Improving the Shopper Experience

New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...

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What Advertising Strategies Work With Social Apps?
Marketing

What Advertising Strategies Work With Social Apps?

16y Rob Weber

What Advertising Strategies Work With Social Apps?

Consider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...

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6 Reasons Why Retailers Must Adopt Mobile Marketing
Marketing

6 Reasons Why Retailers Must Adopt Mobile Marketing

16y Jeremy Lockhorn

6 Reasons Why Retailers Must Adopt Mobile Marketin...

Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...

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What's the Next Game Changer in Digital Marketing?
Marketing

What's the Next Game Changer in Digital Marketing?

16y Anna Maria Virzi

What's the Next Game Changer in Digital Marketing?

Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...

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Of Mice and Change
Analytics

Of Mice and Change

16y Jack Aaronson

Of Mice and Change

We are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first....

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

16y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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Mobile Ads Fund Free Text and Voice Services From Pinger
Media

Mobile Ads Fund Free Text and Voice Services From Pinger

16y Jack Marshall

Mobile Ads Fund Free Text and Voice Services From ...

Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...

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The Golden Child of Smartphones?
Media

The Golden Child of Smartphones?

16y Davis Brewer

The Golden Child of Smartphones?

Apple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Read More...

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Small Business Gets Social
Social

Small Business Gets Social

16y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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Creating an Effective App Distribution Plan
Marketing

Creating an Effective App Distribution Plan

16y Rob Weber

Creating an Effective App Distribution Plan

Insight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Read More...

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Apple Store SEO 101
Search

Apple Store SEO 101

16y Ron Jones

Apple Store SEO 101

Principle-based tips to help you stand out in the App Store's search engine. Read More...

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'Jersey Shore' Builds Momentum with Social Apps
Social

'Jersey Shore' Builds Momentum with Social Apps

16y Lisa Lacy

'Jersey Shore' Builds Momentum with Social Apps

Twitter and iPhone integrations support the MTV reality show's surging popularity. Read More...

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