Do Latinos Still Watch TV?
Marketing

Do Latinos Still Watch TV?

15y Giovanni Rodriguez

Do Latinos Still Watch TV?

It depends on how you define TV. Read More

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Mobile and Minors - Is the Interaction Meaningful?
Media

Mobile and Minors - Is the Interaction Meaningful?

15y Jason Dempsey

Mobile and Minors - Is the Interaction Meaningful?

Youth are beginning to affect mobile marketing. Consider these implications. Read More...

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The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

15y Simms Jenkins

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

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What's New in Behavioral Targeting for Mobile Advertising
Media

What's New in Behavioral Targeting for Mobile Advertising

15y Rob Weber

What's New in Behavioral Targeting for Mobile Adve...

A look at the challenges and potential opportunities. Read More...

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Beware the Native
Media

Beware the Native

15y Andrew Solmssen

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

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China's Mobile Market Primer for Marketers, Q2 2011
Asia

China's Mobile Market Primer for Marketers, Q2 2011

15y Alvin Wang Graylin

China's Mobile Market Primer for Marketers, Q2 201...

Overview of mobile usage and adoption in China and what it means for marketers. Read More...

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Samsung Offers Smartphone to Apple Users
Media

Samsung Offers Smartphone to Apple Users

15y Christopher Heine

Samsung Offers Smartphone to Apple Users

IPad-only campaign runs through July. Read More

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¡WEPA! Google Wants to Learn Your Kind of Spanish
Marketing

¡WEPA! Google Wants to Learn Your Kind of Spanish

15y Giovanni Rodriguez

¡WEPA! Google Wants to Learn Your Kind of Spanish

By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Read More...

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Six Flags Runs Mobile Campaign for Ask.com
Media

Six Flags Runs Mobile Campaign for Ask.com

15y Christopher Heine

Six Flags Runs Mobile Campaign for Ask.com

2010 test leads to summer-long effort. Read More

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Universal Language? Tiffany Has an App for That
Media

Universal Language? Tiffany Has an App for That

15y Lisa Lacy

Universal Language? Tiffany Has an App for That

Videos, interactive mapping, and a city guide for New York's besotted. Read More...

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Social Sharing - Moving Beyond the 'Like' Button
Media

Social Sharing - Moving Beyond the 'Like' Button

15y Jason Dempsey

Social Sharing - Moving Beyond the 'Like' Button

A look at new location-based services and apps that reward and help people. Read More...

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Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
Asia

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

15y Andy Radovic

Galapagos Goes Mainstream – A Perspective on Mobil...

With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

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Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own
Media

Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own

15y Christopher Heine

Powell's iPhone App Lifts Store Sales, Tesco Tests...

App helps patrons locate books in labyrinthine Portland, Oregon bookstore. Read More...

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Are You Using Microblogs and Mobile Apps to Engage Consumers?
Asia

Are You Using Microblogs and Mobile Apps to Engage Consumers?

15y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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To App or Not to App? Branded Apps Drive User Relationships
Media

To App or Not to App? Branded Apps Drive User Relationships

15y Rob Weber

To App or Not to App? Branded Apps Drive User Rela...

Tips for brands that want to connect with customers on smartphones. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

15y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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Apple Collects iPhone Location Data for Ad Targeting
Media

Apple Collects iPhone Location Data for Ad Targeting

15y Jack Marshall

Apple Collects iPhone Location Data for Ad Targeti...

Company says data related to iPhone device location is used to target ads across its iAd network. Read More...

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Medialets Unveils Mobile Rich Media Ad Creation Tool
Media

Medialets Unveils Mobile Rich Media Ad Creation Tool

15y Jack Marshall

Medialets Unveils Mobile Rich Media Ad Creation To...

Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...

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Why (Some) Digital Marketers Don't Get Social Media
Marketing

Why (Some) Digital Marketers Don't Get Social Media

15y Anna Maria Virzi

Why (Some) Digital Marketers Don't Get Social Medi...

Traditional marketers may be better prepared for social media marketing. Here's one theory. Read More...

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Socially Inept Math
Analytics

Socially Inept Math

15y Jim Sterne

Socially Inept Math

What is a quarter of a drink worth to you? Read More

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A Digital KISS
Marketing

A Digital KISS

15y Howard Belk

A Digital KISS

A few ideas that could entice customers to pay more for products or services by adding utility and simplicity. Read More...

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The Expectation Epidemic
Marketing

The Expectation Epidemic

15y Jeremy Lockhorn

The Expectation Epidemic

Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Read More...

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Reaching the Mobile Shopper: Before, During, and After the Big Sale
Conference Coverage

Reaching the Mobile Shopper: Before, During, and After the Big Sale

15y Gregg Stewart

Reaching the Mobile Shopper: Before, During, and A...

The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Read More...

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Verizon iPhone Builds Ad Share
Data insights

Verizon iPhone Builds Ad Share

15y Jack Marshall

Verizon iPhone Builds Ad Share

Verizon iPhones are building ad share, according to Millennial Media. Read More...

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10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Media

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Medi...

15y Hollis Thomases

10 Ways Brands Can Target Moms by Fusing Online Ad...

Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...

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Branded Apps - Looking Beyond the iPhone
Asia

Branded Apps - Looking Beyond the iPhone

15y Ben Condit

Branded Apps - Looking Beyond the iPhone

Brands need to care about Android, BlackBerry, and, yes, Nokia. Read More...

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