40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleE-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleSearch and display investments both fell about 6 percent. Read More...
View articleInsurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...
View articlePublishers no longer face the disappearance of wireless telco ad budgets. Read More...
View articleKantar Media broke out display and search ad data for the first time. Read More...
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