Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
View articleJust like assessing your internal data and tracking landscape, you need to assess the influencer landscape. Understand what each coalition candidate t...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View article"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleCustomer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...
View articleConsumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleMulti-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...
View articleThere has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...
View article