Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleLead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleAlignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...
View articleA look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
View articleIn this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleEven though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleScoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleThere can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
View articleMarketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs t...
View articleIBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Read More...
View articleAs robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...
View articleThe next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleMarketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing ...
View articleAt a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...
View articleMarketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying caref...
View articleThe percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for...
View articleShares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Read More...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
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