Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

6y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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The world is changing - the way for brands to reach customers now is through data
Data insights

The world is changing - the way for brands to reach customers now is throug...

6y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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What 2020 has taught us about digital transformation
Digital Marketing

What 2020 has taught us about digital transformation

6y Aishling Finnegan

What 2020 has taught us about digital transformati...

Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...

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How to deploy DOOH during fast market shifts
Digital Advertising

How to deploy DOOH during fast market shifts

6y Roey Franco

How to deploy DOOH during fast market shifts

Roey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post...

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Making your marketing stack deliver more value during a global crisis
Digital Marketing

Making your marketing stack deliver more value during a global crisis

6y David Greenberg

Making your marketing stack deliver more value dur...

You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...

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Mid-year checkpoint: Three data-dependent marketing strategies
Data insights

Mid-year checkpoint: Three data-dependent marketing strategies

6y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

6y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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How to target ads for Gen Z on CTV?
Digital Advertising

How to target ads for Gen Z on CTV?

6y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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How marketers can capitalize on the rise of voice technology
Disruptive MarTech

How marketers can capitalize on the rise of voice technology

6y Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

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How brands can begin to bounce back: Essential strategies for brand recovery
Digital Marketing

How brands can begin to bounce back: Essential strategies for brand recover...

6y Nathan Richter

How brands can begin to bounce back: Essential str...

Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to...

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How technology can preserve the integrity of your brand online
Brand awareness

How technology can preserve the integrity of your brand online

6y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Using the right data to understand consumer behavior
Data insights

Using the right data to understand consumer behavior

6y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

6y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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Keep customer engagement simple this holiday season
Digital Marketing

Keep customer engagement simple this holiday season

6y Sara Spivey

Keep customer engagement simple this holiday seaso...

Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...

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How to increase revenue without increasing spend
Digital Advertising

How to increase revenue without increasing spend

6y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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4 industries that can make the most of interactive 3D configurators
Digital Advertising

4 industries that can make the most of interactive 3D configurators

6y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

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Making the most of marketing spend as consumer confidence rises
Digital Marketing

Making the most of marketing spend as consumer confidence rises

6y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

6y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Artificial intelligence (AI) in marketing
AI & Automation

Artificial intelligence (AI) in marketing

6y Oz Etzioni

Artificial intelligence (AI) in marketing

AI has enabled marketer’s strategy for better engagement in more ways than we know. Read More...

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Rise of TV viewership and ACR leads to new data challenges abound
Data insights

Rise of TV viewership and ACR leads to new data challenges abound

6y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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To build customer loyalty during COVID-19, maximize interactions between transactions
Digital Marketing

To build customer loyalty during COVID-19, maximize interactions between tr...

6y Marti Beller

To build customer loyalty during COVID-19, maximiz...

The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...

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6 strategies to compete with the giants & win the retail game
Digital Marketing

6 strategies to compete with the giants & win the retail game

6y Sanjeev Sularia

6 strategies to compete with the giants & win the ...

Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...

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What gets lost when in-person events go on hold, and how can we salvage it?
Digital Marketing

What gets lost when in-person events go on hold, and how can we salvage it?

6y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

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Why consumers follow and unfollow brands on social media
Digital Marketing

Why consumers follow and unfollow brands on social media

6y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Design by computers: How AI is changing the graphic design industry
AI & Automation

Design by computers: How AI is changing the graphic design industry

6y Carl Dean

Design by computers: How AI is changing the graphi...

AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphi...

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8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

6y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Three factors to consider when choosing a CFM platform
Analytics

Three factors to consider when choosing a CFM platform

6y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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