Lomit Patel, VP of Growth at IMVU, provides an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succee...
View articleCustomer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...
View articleIn this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams...
View articleOn our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...
View articleAs part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...
View articlePrateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...
View articleAs the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...
View articleBrandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read More...
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View articleA half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...
View articleAI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...
View articleCarrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...
View articleAI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...
View articlePhilip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...
View articleBefore buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleWith CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...
View articleAthenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...
View articleSarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...
View articleNorman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...
View articleFrom scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...
View articleJake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurab...
View articleLearn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...
View articleThe adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleBetches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...
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