Conviva report shows big boost in daytime streaming during the pandemic
Digital Marketing

Conviva report shows big boost in daytime streaming during the pandemic

6y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

6y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Ad blockers can’t kill marketers who follow these 4 tips
Digital Advertising

Ad blockers can’t kill marketers who follow these 4 tips

6y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

6y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

6y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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How partnership automation differs from partner marketing
Digital Marketing

How partnership automation differs from partner marketing

6y Jaime Singson

How partnership automation differs from partner ma...

Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that ...

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Four trends to watch in marketing, technology and changing customer behavior
Digital Marketing

Four trends to watch in marketing, technology and changing customer behavio...

6y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

6y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

6y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Machine learning is your secret weapon for customer acquisition
AI & Automation

Machine learning is your secret weapon for customer acquisition

6y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

6y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Agile with marketing automation: Transforming for the next decade
Analytics

Agile with marketing automation: Transforming for the next decade

6y Ashok Pai

Agile with marketing automation: Transforming for ...

TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...

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The context marketing revolution: 4 steps to mastering modern marketing
Digital Marketing

The context marketing revolution: 4 steps to mastering modern marketing

6y Charlie Braithwaite

The context marketing revolution: 4 steps to maste...

Hint: It’s all about connecting with people on an individual level Read More...

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True confessions of a CMO, part 1: Who cares about MQLs?
Digital Marketing

True confessions of a CMO, part 1: Who cares about MQLs?

6y Latane Conant

True confessions of a CMO, part 1: Who cares about...

In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. Read More...

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Opportunities are coming as third-party cookies are phased out
Analyzing Customer Data

Opportunities are coming as third-party cookies are phased out

6y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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How realistic strategic planning can help SMBs support annual performance goals
Digital Marketing

How realistic strategic planning can help SMBs support annual performance g...

6y Jacqueline Dooley

How realistic strategic planning can help SMBs sup...

Keap’s new eBook provides tips and guidelines to help SMBs develop a comprehensive strategic plan that helps support their performance goals. Read Mor...

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Q&A with Peter Isaacson, CMO at Demandbase
Analytics

Q&A with Peter Isaacson, CMO at Demandbase

6y Jacqueline Dooley

Q&A with Peter Isaacson, CMO at Demandbase

Demandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...

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Sweet solutions for a cookie-less world
Digital Advertising

Sweet solutions for a cookie-less world

6y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

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Why marketing must own the CDP transformation
Analytics

Why marketing must own the CDP transformation

6y Justin Gray

Why marketing must own the CDP transformation

A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM
Analytics

Affinity’s AI-powered relationship intelligence platform is transforming CR...

6y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Why agencies should consider investing in an intuitive DAM
Content

Why agencies should consider investing in an intuitive DAM

6y Helen Aboagye

Why agencies should consider investing in an intui...

CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...

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Social Listening: New report uncovers missed opportunities for PR professionals
Acquisition

Social Listening: New report uncovers missed opportunities for PR professio...

6y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Tapjoy offers new guide to offerwalls
Digital Advertising

Tapjoy offers new guide to offerwalls

6y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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8 SaaS metrics and KPIs every company should track
Analytics

8 SaaS metrics and KPIs every company should track

6y Mindaugas Skurvydas

8 SaaS metrics and KPIs every company should track

Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read More...

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CX is as important as product or price, says new report
Digital Marketing

CX is as important as product or price, says new report

6y Barry Levine

CX is as important as product or price, says new r...

Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...

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Gartner report spotlights the four main kinds of attribution
Analytics

Gartner report spotlights the four main kinds of attribution

6y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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