Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleLytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...
View articleCEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleAs video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleImagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View article64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleThe retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...
View articleRetailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleAI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...
View articleVidea's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleHere are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...
View articleOnly a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent emai...
View articleIt’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
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