"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleNew report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleFears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...
View articleCEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleFrom the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...
View articleLow wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...
View articleLast week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View articleOn April 4, Brinker released the "Martech 7000," the lastest edition of the expansion of marketing technology. Three trends for how the industry will ...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleAnnouncing the winners from the ClickZ Marketing Technology Awards 2019! Huge congrats to each of these excellent companies for their achievements. Re...
View articleDo you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...
View articleRoundup of our fan favorite pieces on marketing technology from 2018. Feat: rapidly growing startups, big name acquisitions, trends in martech, and mo...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articleHow do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...
View articleThe ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...
View articleNew research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleOn Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...
View articlePartner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changin...
View articleThroughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes. Read More...
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