An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleTV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleHere are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...
View articleUsablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Read More...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleMobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Read More...
View articleProgrammatic buying simplified. Read More...
View articleFormer Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleAirwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleIt just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Read More...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articleYour digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Read More...
View articleMarketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Read More...
View articleJosh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Read More...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleIn early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
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