Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleOur attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...
View articleAt ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
View articleAt a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articlePremium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleTo be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...
View articleNew research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...
View articleThe launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleTwitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleA surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...
View articleThe movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
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