By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...
View articleAs devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleIt's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleWhich is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleInstagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleThe platform's search initiative could increase usage and bring in more ad revenue. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articleThe IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...
View articleThere are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you...
View articleIt is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...
View articleThe new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleThere's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
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