The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleAlthough financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...
View articleMobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articleAs technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...
View articleThe professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleThere are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and sim...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleTechnical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...
View articleFacebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleThe next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...
View articleBefore the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...
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