More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleSalesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...
View articleToyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleNotable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topic...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleA holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...
View articleInnovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...
View articleRetailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleIn the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Read More...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleThe most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleOnce considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleTwitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disaster...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
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