The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleWhen it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...
View articleTake advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Read More...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleTo integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Read M...
View articleData privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...
View articleIn a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...
View articleBriabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...
View articleWho needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information a...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleThe contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....
View articleSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...
View articleWhen Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articlePolitical advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleSeven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...
View articleTwitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...
View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
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