Optimize and Socialize Your Way to Better Business Blogging
Social

Optimize and Socialize Your Way to Better Business Blogging

14y Lee Odden

Optimize and Socialize Your Way to Better Business...

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even...

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Email's Death Has Been Greatly Exaggerated
Email

Email's Death Has Been Greatly Exaggerated

14y David Daniels

Email's Death Has Been Greatly Exaggerated

Email is our digital fingerprint and needed for just about anything consumers do online. Read More...

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Taking the First Steps Toward B2B Marketing Automation
Automation

Taking the First Steps Toward B2B Marketing Automation

14y Stacie Levy

Taking the First Steps Toward B2B Marketing Automa...

With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is k...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

14y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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An Overdue Love Letter to Search
Marketing

An Overdue Love Letter to Search

14y Gary Stein

An Overdue Love Letter to Search

Three reasons why I truly do love search and find it fascinating and engaging. Read More...

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The Tablet: It's Not Business, It's Personal
Media

The Tablet: It's Not Business, It's Personal

14y Melinda Krueger

The Tablet: It's Not Business, It's Personal

What is a tablet and how can you get your mobile marketing customers to take notice? Read More...

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Top 3 Considerations for Your Holiday Mobile Campaign
Media

Top 3 Considerations for Your Holiday Mobile Campaign

14y Tessa Wegert

Top 3 Considerations for Your Holiday Mobile Campa...

More consumers are planning on doing their holiday shopping on mobile devices this year. Are you taking full advantage of this opportunity? Read More...

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A Tale of Two Marketing Attempts
Analytics

A Tale of Two Marketing Attempts

14y John Lovett

A Tale of Two Marketing Attempts

Two hotels show how you can gain or lose customers with personalized messages. Read More...

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Preparing for Your Integrated Holiday Campaigns
Marketing

Preparing for Your Integrated Holiday Campaigns

14y Ghennipher Weeks

Preparing for Your Integrated Holiday Campaigns

How can you get the most traction, boost online sales, and connect with a diverse marketplace in your campaigns this holiday season? Read More...

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5 Quick Wins for Holiday Retail Email Campaigns
B2C Email Marketing

5 Quick Wins for Holiday Retail Email Campaigns

14y Simms Jenkins

5 Quick Wins for Holiday Retail Email Campaigns

How to avoid post-holiday carnage. Read More

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5 Ways to Become Valuable to Your Social Media Audience
Social

5 Ways to Become Valuable to Your Social Media Audience

14y Liana Evans

5 Ways to Become Valuable to Your Social Media Aud...

Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Read More...

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Integrated Local Targeting to Drive Consumer Preference
Data insights

Integrated Local Targeting to Drive Consumer Preference

14y Andrea Fishman

Integrated Local Targeting to Drive Consumer Prefe...

Six ways to ensure alignment of local marketing programs. Read More...

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Using Digital Channels to Listen and Learn
Marketing

Using Digital Channels to Listen and Learn

14y Robin Neifield

Using Digital Channels to Listen and Learn

Eight ways to find out what customers think about your brand. Read More...

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Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing
Advanced Email Marketing

Customer Referrals in the New Marketing Democracy Spell the End of Ego Mark...

14y Tal Nathan

Customer Referrals in the New Marketing Democracy ...

Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Read More...

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Which Brain Is Your Website Selling To?
Acquisition

Which Brain Is Your Website Selling To?

14y Tim Ash

Which Brain Is Your Website Selling To?

You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Read More...

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Trick or Treat? 3 Lessons From Halloween
Analytics

Trick or Treat? 3 Lessons From Halloween

14y Jack Aaronson

Trick or Treat? 3 Lessons From Halloween

Make sure your customers aren't scared of you this Halloween. Read More...

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How to Bring a Magazine to Life Online
Media

How to Bring a Magazine to Life Online

14y Jeanniey Mullen

How to Bring a Magazine to Life Online

A quest to create a magazine onsite at an event to bring the excitement to the rest of the world. Read More...

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They Are Not Your Customers; You Are Their Brand
Data insights

They Are Not Your Customers; You Are Their Brand

14y Amy Manus

They Are Not Your Customers; You Are Their Brand

If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....

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Online Service Uses Email to Convert Triers Into Buyers
Marketing

Online Service Uses Email to Convert Triers Into Buyers

14y Brian Massey

Online Service Uses Email to Convert Triers Into B...

Are you offering consumers ways to engage with your service in your emails like one startup has? Read More...

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What Is a Bounce?
Email

What Is a Bounce?

14y Dennis Dayman

What Is a Bounce?

Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part...

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What Makes People Buy? 20 Reasons Why
Analytics

What Makes People Buy? 20 Reasons Why

14y Bryan Eisenberg

What Makes People Buy? 20 Reasons Why

The forces that influence whether people buy. Read More

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Context: The Driving Force of Mobile
Media

Context: The Driving Force of Mobile

14y Jason Dempsey

Context: The Driving Force of Mobile

Three steps to appropriately use context to drive both value and differentiation in our marketing experiences. Read More...

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Offline Performance-Based Media for the Integrated Marketing Practitioner
Marketing

Offline Performance-Based Media for the Integrated Marketing Practitioner

14y Gavin Ballas

Offline Performance-Based Media for the Integrated...

Stay on top of this new trend by taking note of performance-based deals in the offline space. Read More...

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Marketing in the Mode of the Consumer
Data insights

Marketing in the Mode of the Consumer

14y Rob Graham

Marketing in the Mode of the Consumer

Does your offer make things easier for your consumer and not just for you? Read More...

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Learning the 1-2-3's of Back to School in the Digital Space
Marketing

Learning the 1-2-3's of Back to School in the Digital Space

14y Pashmeena Hilal

Learning the 1-2-3's of Back to School in the Digi...

Retailers who choose not to create seamless on- and offline sales initiatives may be left behind in the 2012 back-to-school season. Read More...

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Applying Steve Jobs' Rules of Success to Email Marketing
Advanced Email Marketing

Applying Steve Jobs' Rules of Success to Email Marketing

14y Tal Nathan

Applying Steve Jobs' Rules of Success to Email Mar...

If you start with doing what you love, the rest will flow from there. Read More...

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Supersize My Ad
Media

Supersize My Ad

14y Hollis Thomases

Supersize My Ad

Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract ...

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