Opportunities for Online Marketing in 2011
Marketing

Opportunities for Online Marketing in 2011

15y Anna Maria Virzi

Opportunities for Online Marketing in 2011

A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...

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10 Guidelines for Creating Great Social Media Content
Marketing

10 Guidelines for Creating Great Social Media Content

15y Sean Carton

10 Guidelines for Creating Great Social Media Cont...

Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Read More...

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Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

15y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

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Facebook's 6 Months of Territorial Expansion: A Timeline
Social

Facebook's 6 Months of Territorial Expansion: A Timeline

15y Christopher Heine

Facebook's 6 Months of Territorial Expansion: A Ti...

The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Read More...

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Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons
Display Advertising

Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons

15y Christopher Heine

Mountain Dew, JC Penney Run Display Ads With Faceb...

Shiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Read ...

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Pepsi to Emphasize Geo-Social in 2011
Local

Pepsi to Emphasize Geo-Social in 2011

15y Christopher Heine

Pepsi to Emphasize Geo-Social in 2011

The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...

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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Social

Pepsi, Microsoft Say No One Social Agency Meets All Needs

15y Kate Kaye

Pepsi, Microsoft Say No One Social Agency Meets Al...

Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...

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Pepsi Returns to Super Bowl With User Generated Ads
CPG

Pepsi Returns to Super Bowl With User Generated Ads

16y Jack Marshall

Pepsi Returns to Super Bowl With User Generated Ad...

Users are invited to submit ad creations and vote for favorites. Read More...

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Digital Wunderkinds Discuss the Best Teen-Focused Campaigns
Data insights

Digital Wunderkinds Discuss the Best Teen-Focused Campaigns

16y Christopher Heine

Digital Wunderkinds Discuss the Best Teen-Focused ...

Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...

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Pepsi Re-Ups 'Refresh,' Extends Project Overseas
CPG

Pepsi Re-Ups 'Refresh,' Extends Project Overseas

16y Jack Marshall

Pepsi Re-Ups 'Refresh,' Extends Project Overseas

Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...

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Interactive Innovation in Consumer Media
Media

Interactive Innovation in Consumer Media

16y Tessa Wegert

Interactive Innovation in Consumer Media

Brands cannot default to a traditional push strategy and expect a positive consumer response. Read More...

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