We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleMarketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleWe spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleThe summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleRetailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleAs data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleSome industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...
View articleDespite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
View articleIf you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleThe summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
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