Combining Search and Social
Conference Coverage

Combining Search and Social

13y Michelle Stinson Ross

Combining Search and Social

Increase the impact of your brand with an integrated strategy. Read More...

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Planet Fitness Creates Pinterest Stress Antidote
Social

Planet Fitness Creates Pinterest Stress Antidote

13y Lisa Lacy

Planet Fitness Creates Pinterest Stress Antidote

The brand's No Pintimidation campaign allows users to de-pintimidate images that might cause them Pinterest stress. Read More...

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Domino's Upcycles Old Logo With Artists on Pinterest
Social

Domino's Upcycles Old Logo With Artists on Pinterest

13y Lisa Lacy

Domino's Upcycles Old Logo With Artists on Pintere...

The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Read More...

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Social Media a Meh for E-Commerce Traffic
Social

Social Media a Meh for E-Commerce Traffic

13y Susan Kuchinskas

Social Media a Meh for E-Commerce Traffic

Is social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...

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Pinterest Introduces Rich Pins for Better Brand Collaboration
Social

Pinterest Introduces Rich Pins for Better Brand Collaboration

13y Jennifer Slegg

Pinterest Introduces Rich Pins for Better Brand Co...

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...

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What Social Fragmentation Means for Marketers
Social

What Social Fragmentation Means for Marketers

13y Roger Katz

What Social Fragmentation Means for Marketers

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...

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How Advertisers Can More Effectively Engage Consumers on Pinterest
Display Advertising

How Advertisers Can More Effectively Engage Consumers on Pinterest

13y Tony Zito

How Advertisers Can More Effectively Engage Consum...

Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Read More...

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5 Social Media Contests to Complement Ad Campaigns
Media

5 Social Media Contests to Complement Ad Campaigns

13y Tessa Wegert

5 Social Media Contests to Complement Ad Campaigns

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...

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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
Marketing

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

13y Lisa Lacy

Cinco de Mayo Promo Yields 10% Social Bump for Moe...

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...

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70 Percent of Brand Engagement on Pinterest Is Generated by Users
Audience

70 Percent of Brand Engagement on Pinterest Is Generated by Users

13y James Dohnert

70 Percent of Brand Engagement on Pinterest Is Gen...

Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...

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Chico's Card Generator Sends Smiles to Children's Hospitals
Marketing

Chico's Card Generator Sends Smiles to Children's Hospitals

13y Lisa Lacy

Chico's Card Generator Sends Smiles to Children's ...

Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...

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Visit Philly Lets Locals Create Content
Marketing

Visit Philly Lets Locals Create Content

13y Lisa Lacy

Visit Philly Lets Locals Create Content

The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...

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Wanderful Brings Social Shopping to Newspapers
Social

Wanderful Brings Social Shopping to Newspapers

13y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

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Pinterest Redesign Enables Discovery
Social

Pinterest Redesign Enables Discovery

13y Susan Kuchinskas

Pinterest Redesign Enables Discovery

The online look book has a new look: Pinterest redesigned itself to make discovery easier. Read More...

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Pinterest Adds Analytics for Verified Websites
Analytics

Pinterest Adds Analytics for Verified Websites

13y Lisa Lacy

Pinterest Adds Analytics for Verified Websites

The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Read More...

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Adobe to Pinterize New Marketing Suite
Automation

Adobe to Pinterize New Marketing Suite

13y Susan Kuchinskas

Adobe to Pinterize New Marketing Suite

Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...

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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Search

Why Companies Should Use Pinterest for B2B With 4 Key Tips

13y Crispin Sheridan

Why Companies Should Use Pinterest for B2B With 4 ...

Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Read More...

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Global Social Media: What 2013 Has in Store
Asia

Global Social Media: What 2013 Has in Store

13y Christian Arno

Global Social Media: What 2013 Has in Store

As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...

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Study: Brand Engagement Growing on Instagram
Ad Industry Metrics

Study: Brand Engagement Growing on Instagram

13y Lisa Lacy

Study: Brand Engagement Growing on Instagram

59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...

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Can a Brand Push Traffic Through Pinning?
Social

Can a Brand Push Traffic Through Pinning?

13y Steve Sherfy

Can a Brand Push Traffic Through Pinning?

Give consumers something they want, something they are looking for, while expecting nothing in return. Read More...

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Honda Innovator Series Drives Online Conversation
Marketing

Honda Innovator Series Drives Online Conversation

13y Lisa Lacy

Honda Innovator Series Drives Online Conversation

Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...

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Are You Prepared for Visual Social Media Marketing?
Social

Are You Prepared for Visual Social Media Marketing?

13y Krista Neher

Are You Prepared for Visual Social Media Marketing...

Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. R...

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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Marketing

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

13y Lisa Lacy

Puffs, Macy's Push Valentine's Day Promos With Cha...

This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...

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NBC's Parks and Rec Churns Out Digital Content
Marketing

NBC's Parks and Rec Churns Out Digital Content

13y Lisa Lacy

NBC's Parks and Rec Churns Out Digital Content

The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...

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How to Effectively Budget Your Social Media Program in 2013
Social

How to Effectively Budget Your Social Media Program in 2013

13y Jasmine Sandler

How to Effectively Budget Your Social Media Progra...

The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary ro...

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5 Deadly Sins of Social Content
Social

5 Deadly Sins of Social Content

13y Lee Odden

5 Deadly Sins of Social Content

Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...

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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Asia

Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest

13y Adaline Lau

Top 10 ClickZ.asia Columns in 2012: Passbook, WeCh...

Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...

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