Land O’Lakes Website Shows a Year on Family Farms
Marketing

Land O’Lakes Website Shows a Year on Family Farms

12y Lisa Lacy

Land O’Lakes Website Shows a Year on Family Farms

Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

12y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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Cyber Monday 2013: Largest Online Spend in U.S. History
Ad Industry Metrics

Cyber Monday 2013: Largest Online Spend in U.S. History

12y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown
Marketing

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

12y Lisa Lacy

Tiffany & Co Dispenses Gift Ideas in A Very Merry ...

The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...

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Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Marketing

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

12y Lisa Lacy

Four Seasons Adds Pinterest Place Pins to Online T...

Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...

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What’s the Real Value of Twitter for Brands?
Social

What’s the Real Value of Twitter for Brands?

12y Roger Katz

What’s the Real Value of Twitter for Brands?

That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...

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British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Digital Billboards
Marketing

British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Di...

12y Lisa Lacy

British Airways Inspires Travel with Choose-Your-O...

Two digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...

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Pinterest Pins Pay Big Dividends for Brands, Says Piqora
Social

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

12y Jessica Lee

Pinterest Pins Pay Big Dividends for Brands, Says ...

Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally ...

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New Pinterest Feature Lets Brands Showcase What's Trending on Their Site
Social

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

12y Jessica Lee

New Pinterest Feature Lets Brands Showcase What's ...

Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending ...

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Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign
Marketing

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

12y Lisa Lacy

Target Crafts Hashtag and Pinterest-Heavy Holiday ...

The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...

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Pinterest Introduces Related Pins for Better Discovery
Social

Pinterest Introduces Related Pins for Better Discovery

12y Melanie White

Pinterest Introduces Related Pins for Better Disco...

Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Read More...

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Adobe Says Social Media Changing Retail Marketplace
Social

Adobe Says Social Media Changing Retail Marketplace

12y Susan Kuchinskas

Adobe Says Social Media Changing Retail Marketplac...

Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...

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Pinterest Introduces Promoted Pins to Select Audiences for Testing
Social

Pinterest Introduces Promoted Pins to Select Audiences for Testing

13y Jennifer Slegg

Pinterest Introduces Promoted Pins to Select Audie...

Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...

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Pinterest Experiments with Promoted Pins
Social

Pinterest Experiments with Promoted Pins

13y Jessica Lee

Pinterest Experiments with Promoted Pins

Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...

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Four Visual Social Campaigns That Riff on Tradition
Media

Four Visual Social Campaigns That Riff on Tradition

13y Tessa Wegert

Four Visual Social Campaigns That Riff on Traditio...

Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...

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Pinterest Launches New York Fashion Week Hub
Social

Pinterest Launches New York Fashion Week Hub

13y Anna Lee

Pinterest Launches New York Fashion Week Hub

Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual...

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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Media

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

13y Greg Jarboe

Goodbye, Video Responses: YouTube Giveth and YouTu...

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...

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Brands Adopting a Leadership Position on Do Not Track Technology
Marketing

Brands Adopting a Leadership Position on Do Not Track Technology

13y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
Marketing

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

13y Lisa Lacy

Four Seasons to Pinterest-Using Guests: Pin.Pack.G...

The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Read More...

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Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Marketing

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

13y Lisa Lacy

Neiman Marcus Entices Fashionistas With Exclusive ...

For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Read More...

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Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Social

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

13y Ekaterina Walter

Pinning Your Brand: 6 Tips for Choosing Pinterest ...

Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in image...

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Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Social

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Aler...

13y Melanie White

Pinterest Becomes E-Commerce Contender With Introd...

Pinterest is adding a new feature that alerts users when prices on pinned items drop. Read More...

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Fortune 500 Companies Become More Social
Social

Fortune 500 Companies Become More Social

13y Jennifer Slegg

Fortune 500 Companies Become More Social

A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...

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Fancy Feast Targets Cat- and Cheesemongers on Pinterest
Marketing

Fancy Feast Targets Cat- and Cheesemongers on Pinterest

13y Lisa Lacy

Fancy Feast Targets Cat- and Cheesemongers on Pint...

The cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Read More...

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Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands
Analytics

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

13y Mary Lisbeth D'Amico

Rebranded Piqora Adds Tumblr and Instagram Analyti...

Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...

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Gigya Data Reveals Disparity Between Social Login and Sharing Activity
Social

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

13y Matt Kapko

Gigya Data Reveals Disparity Between Social Login ...

Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...

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BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Media

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

13y Jessica Lee

BloomReach Helps Retailers Deliver Personalized Co...

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...

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