Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Display Advertising

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

14y Zachary Rodgers

Razorfish Doubles Down on Exchanges, Cuts Direct B...

As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...

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Jeff Lanctot Returns to Razorfish in Global Media Role
Marketing

Jeff Lanctot Returns to Razorfish in Global Media Role

15y Zachary Rodgers

Jeff Lanctot Returns to Razorfish in Global Media ...

Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Read More...

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Weight Watchers Taps McCann NY for Social Marketing
Data insights

Weight Watchers Taps McCann NY for Social Marketing

15y Zachary Rodgers

Weight Watchers Taps McCann NY for Social Marketin...

Decision marks the first time the social brand appoints a social agency of record. Read More...

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Publicis to Acquire Rosetta for $575M
Marketing

Publicis to Acquire Rosetta for $575M

15y Anna Maria Virzi

Publicis to Acquire Rosetta for $575M

Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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Mobile Promise and Problems - Agency Execs Weigh In [Video]
Media

Mobile Promise and Problems - Agency Execs Weigh In [Video]

15y Jack Marshall

Mobile Promise and Problems - Agency Execs Weigh I...

Mobile has come of age but numerous marketing challenges remain. Read More...

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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

15y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

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Agencies Express Hope and Concern for 'Facebook Studio'
Social

Agencies Express Hope and Concern for 'Facebook Studio'

15y Christopher Heine

Agencies Express Hope and Concern for 'Facebook St...

Razorfish, CP+B, and others talk with ClickZ about the new forum. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Mercedes-Benz Rides Twitter to Super Bowl
Automotive

Mercedes-Benz Rides Twitter to Super Bowl

15y Christopher Heine

Mercedes-Benz Rides Twitter to Super Bowl

First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Read More...

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Mercedes Throttles up Social Contest for Super Bowl
Marketing

Mercedes Throttles up Social Contest for Super Bowl

15y Christopher Heine

Mercedes Throttles up Social Contest for Super Bow...

Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...

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Razorfish Acts Like Music Label in Deal With Solo Artist
Marketing

Razorfish Acts Like Music Label in Deal With Solo Artist

16y Douglas Quenqua

Razorfish Acts Like Music Label in Deal With Solo ...

AM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Read More...

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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Social

Pepsi, Microsoft Say No One Social Agency Meets All Needs

16y Kate Kaye

Pepsi, Microsoft Say No One Social Agency Meets Al...

Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...

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MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish
Marketing

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

16y Zachary Rodgers

MediaVest Hires Sarah Baehr, Former Media Lead at ...

Appointment unites the agency's digital and print spending activities under one reporting structure. Read More...

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Razorfish Disses the Big Idea, Pushes Iterative Model
Marketing

Razorfish Disses the Big Idea, Pushes Iterative Model

16y Zachary Rodgers

Razorfish Disses the Big Idea, Pushes Iterative Mo...

"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...

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