Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleAs Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...
View articleIn this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...
View articleAre you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...
View articleAccording to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...
View articleA recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...
View articleThese five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...
View articleIn a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleBrands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...
View articleThese fixes can help small businesses get the most out of their digital advertising budgets. Read More...
View articleThe U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleSocial media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...
View articleLast night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaig...
View articleIn order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...
View articleDevising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...
View articleThe recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...
View articleAs the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...
View articleIn a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting elem...
View articleThe social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products ...
View articleThe future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...
View articleSending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...
View articleGreeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to ...
View articleIn advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...
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