Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleIn a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed...
View articleTo understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleMobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...
View articleBusiness Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleEngaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Read More...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleA visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...
View articleTwitter's new Web profile design is here and now available to all. Read More...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articlePhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleThe combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...
View articleStorytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Read More...
View articleNew research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tw...
View articleSpending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...
View articleOnline dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...
View articleIn an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleHow can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...
View articleFacebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Read More...
View articleA look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...
View articleEmotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Read More...
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