Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...
View articleIt's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take ...
View articleWith the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleDon't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...
View articleThere are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy pr...
View articleIn addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articlePatrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleConsumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleBrands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...
View articleCould you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleMarketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...
View articleLike a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...
View articleIn an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View article