Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleTwo digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleTwitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleIn social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...
View articleHallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...
View articleGiven the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...
View articleHollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...
View articleColumnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use ...
View articleCustomer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...
View articleYouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleReddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ...
View articleHow can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Read More...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleWith the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
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