Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...
View articleIt’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articlePsychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...
View articleSocial media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...
View articleDepending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleIn the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...
View article38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...
View articleMuch more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...
View articleWe review the top news in martech from the week of September 24–October 1, 2018. Read More...
View articleWe spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...
View articleWe review the top news in martech from the week of September 17–24, 2018. Read More...
View articleWe review the top news in martech from the week of September 11–17, 2018. Read More...
View articleWe review the top news in martech from the week of September 4–10, 2018. Read More...
View articleWe review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...
View articleWe review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleIf you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...
View articleIn this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...
View articleInfluencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large ...
View articleCustomers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleWhat’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...
View articleAs the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...
View articleFacebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...
View articleThough no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...
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