In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing
Data insights

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichann...

11y Pelin Thorogood

In Pursuit of the Universal Customer Experience: O...

What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...

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Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy
Marketing

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

11y Mike O'Brien

Swarovski Seeks "Blonde Bartender" on Craigslist i...

To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Cr...

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User Motivation Is Key to Social Engagement for Brands in China [Study]
Asia

User Motivation Is Key to Social Engagement for Brands in China [Study]

11y Sophie Loras

User Motivation Is Key to Social Engagement for Br...

OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...

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When It Comes to Data, Go Smart Before You Go Big
Asia

When It Comes to Data, Go Smart Before You Go Big

11y Rohit Kumar

When It Comes to Data, Go Smart Before You Go Big

There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...

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2 Successful Holiday Strategies for Online Retail
Search

2 Successful Holiday Strategies for Online Retail

11y Team ClickZ

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

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Where Is Content Marketing Going in 2015?
Marketing

Where Is Content Marketing Going in 2015?

11y Mathew Sweezey

Where Is Content Marketing Going in 2015?

2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...

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Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office
Asia

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

11y Sophie Loras

Twitter Sets Its Sights on Chinese Brands With New...

Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...

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6 Steps for a Bountiful Publisher Thanksgiving
Media

6 Steps for a Bountiful Publisher Thanksgiving

11y Eric Wheeler

6 Steps for a Bountiful Publisher Thanksgiving

Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...

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The Importance of User Experience for Digital Marketing: 5 Key Tips
Asia

The Importance of User Experience for Digital Marketing: 5 Key Tips

11y Kristin Low

The Importance of User Experience for Digital Mark...

The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Read More...

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4 Reasons Brand Advocates Should Focus on Quality Over Quantity
Marketing

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

11y Russ Fradin

4 Reasons Brand Advocates Should Focus on Quality ...

Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media effo...

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5 Ways to Create Marketing Magic
Marketing

5 Ways to Create Marketing Magic

11y Jeanniey Mullen

5 Ways to Create Marketing Magic

When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Read More...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

11y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social
Marketing

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Soc...

11y Tessa Wegert

Real-Life Reactvertising: 3 Ways to Boost Your Tre...

Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...

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Yellow Pages to Yelp and the Rise of Empathy Marketing
Automation

Yellow Pages to Yelp and the Rise of Empathy Marketing

11y Aubrey Beck

Yellow Pages to Yelp and the Rise of Empathy Marke...

If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...

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The Roller Coaster Ride to Digital Transformation
Asia

The Roller Coaster Ride to Digital Transformation

11y Team ClickZ

The Roller Coaster Ride to Digital Transformation

For some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Read Mo...

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5 Steps to Creating an Enterprise-Level Digital Marketing Campaign
Marketing

5 Steps to Creating an Enterprise-Level Digital Marketing Campaign

11y Team ClickZ

5 Steps to Creating an Enterprise-Level Digital Ma...

These five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...

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Founder of UGG Boots Shares Old-School Principles of CRM
Marketing

Founder of UGG Boots Shares Old-School Principles of CRM

11y Ramon Ray

Founder of UGG Boots Shares Old-School Principles ...

Although the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...

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People, Product, and Technology: Planning for 2015
Media

People, Product, and Technology: Planning for 2015

11y Christian Nahas

People, Product, and Technology: Planning for 2015

As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...

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How to Get Started With Monetization
Media

How to Get Started With Monetization

11y Chris Crawfurd

How to Get Started With Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...

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Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown
Marketing

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Un...

11y Alan Cutter

Are You Afraid of the Dark? How to Start Your Star...

The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Read More...

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Scoring With Gamified Content
Marketing

Scoring With Gamified Content

11y Robin Neifield

Scoring With Gamified Content

Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...

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The Future of Social Media: Paid vs. Organic
Social

The Future of Social Media: Paid vs. Organic

11y Krista Neher

The Future of Social Media: Paid vs. Organic

The future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...

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Taking the Plunge Into Asia-Pacific
Asia

Taking the Plunge Into Asia-Pacific

11y Jon Wade

Taking the Plunge Into Asia-Pacific

Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...

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The Importance of Identifying Friction and Innovating Against It
Marketing

The Importance of Identifying Friction and Innovating Against It

11y Chris Copeland

The Importance of Identifying Friction and Innovat...

The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...

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Pandora Goes Ad-Free, for One Hour
Marketing

Pandora Goes Ad-Free, for One Hour

11y Mike O'Brien

Pandora Goes Ad-Free, for One Hour

In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...

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True Viral Cannot Be Planned
Asia

True Viral Cannot Be Planned

11y Charlie Wang

True Viral Cannot Be Planned

As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...

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Creativity and Data: Can’t We Just Be Friends?
Automation

Creativity and Data: Can’t We Just Be Friends?

11y Stephanie Miller

Creativity and Data: Can’t We Just Be Friends?

Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...

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