Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?
Media

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

12y David Fagin

Will XAPP - and Apps Like It - "Zap" What's Left o...

New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...

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Spritzing, Wearables, and the Future of Content Consumption
Marketing

Spritzing, Wearables, and the Future of Content Consumption

12y Benjamin Spiegel

Spritzing, Wearables, and the Future of Content Co...

There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...

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Process-Oriented: Improving Customer Experience With Strategic IT
Marketing

Process-Oriented: Improving Customer Experience With Strategic IT

12y McNeal Maddox

Process-Oriented: Improving Customer Experience Wi...

It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...

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China Is No Longer a Technical "Copycat"
Asia

China Is No Longer a Technical "Copycat"

12y Elisa Harca

China Is No Longer a Technical "Copycat"

The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...

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Mr. Webb and the Google Car: Out for a Spin
Marketing

Mr. Webb and the Google Car: Out for a Spin

12y Andrew Edwards

Mr. Webb and the Google Car: Out for a Spin

A look at what riding in a driverless Google Car could be like. Read More...

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It’s 2014 - Why Don’t All Brands Segment?
Advanced Email Marketing

It’s 2014 - Why Don’t All Brands Segment?

12y Justin Williams

It’s 2014 - Why Don’t All Brands Segment?

Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...

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The 5 Myths of Automated Marketing
Automation

The 5 Myths of Automated Marketing

12y Steve Denner

The 5 Myths of Automated Marketing

Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...

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What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing
Marketing

What the History of Counterfeiting Can Teach Us About the Future of Digital...

12y Ian Chee

What the History of Counterfeiting Can Teach Us Ab...

We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Read More...

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Baidu Challenges Google as it Extends Into Silicon Valley
Analytics

Baidu Challenges Google as it Extends Into Silicon Valley

12y Yuyu Chen

Baidu Challenges Google as it Extends Into Silicon...

Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...

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Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head
Conference Coverage

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

12y Danny Goodwin

Tech Hampers Memory Which Impacts Marketing, Says ...

Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...

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Strategic Testing: Tips for Success and Sources of Inspiration
Email

Strategic Testing: Tips for Success and Sources of Inspiration

12y Jeanne Jennings

Strategic Testing: Tips for Success and Sources of...

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...

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East vs. West, Content vs. Tech, f8 vs. NewFronts
Marketing

East vs. West, Content vs. Tech, f8 vs. NewFronts

12y Guest

East vs. West, Content vs. Tech, f8 vs. NewFronts

With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...

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Personalized Targeting Key to Winning Mobile Consumers [Study]
Media

Personalized Targeting Key to Winning Mobile Consumers [Study]

12y Yuyu Chen

Personalized Targeting Key to Winning Mobile Consu...

Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...

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Automation Doesn’t Mean "Hands-Free"
Automation

Automation Doesn’t Mean "Hands-Free"

12y Steve Denner

Automation Doesn’t Mean "Hands-Free"

Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...

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A Week With My Wearable – 5 Reasons Why I Love My Smart Watch
Community Management

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

12y Michael Della Penna

A Week With My Wearable – 5 Reasons Why I Love My ...

A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...

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Welcome to the Year of Wearables. Maybe.
Data insights

Welcome to the Year of Wearables. Maybe.

12y Amy Manus

Welcome to the Year of Wearables. Maybe.

As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...

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Twitter Prepares 15 New Ad Products to Compete With Facebook
Social

Twitter Prepares 15 New Ad Products to Compete With Facebook

12y Yuyu Chen

Twitter Prepares 15 New Ad Products to Compete Wit...

In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...

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Local Innovation - What's the Next Big Thing?
Local

Local Innovation - What's the Next Big Thing?

12y Gregg Stewart

Local Innovation - What's the Next Big Thing?

A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch att...

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ad:tech San Francisco 2014: Much Ado About Everything
Conference Coverage

ad:tech San Francisco 2014: Much Ado About Everything

12y Hollis Thomases

ad:tech San Francisco 2014: Much Ado About Everyth...

The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...

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You’ve Bought the Technology, But Can You Use It?
Automation

You’ve Bought the Technology, But Can You Use It?

12y Steve Denner

You’ve Bought the Technology, But Can You Use It?

Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionalit...

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Dumb Question Lunch Hour
Analytics

Dumb Question Lunch Hour

12y Jim Sterne

Dumb Question Lunch Hour

We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai
Email

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

12y Dave Hendricks

The Enterprise Strikes Back: Oracle Corporation Ac...

Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...

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Exploring Marketing Opportunities in Wearable Technology
Asia

Exploring Marketing Opportunities in Wearable Technology

12y Jon Wade

Exploring Marketing Opportunities in Wearable Tech...

Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of ...

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Thoughts on Disruption and Innovation
Social

Thoughts on Disruption and Innovation

12y Michelle Killebrew

Thoughts on Disruption and Innovation

A panel discusses the connection between disruption and innovation in technology. Read More...

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Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]
Media

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Bra...

12y Yuyu Chen

Adobe: Mobile Optimization and Emerging Tech are H...

Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...

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3 New Content Publishing Technologies to Leverage in 2014
Media

3 New Content Publishing Technologies to Leverage in 2014

12y Jeanniey Mullen

3 New Content Publishing Technologies to Leverage ...

In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...

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Applying Feasible Technology to Your Digital Advertising
Asia

Applying Feasible Technology to Your Digital Advertising

12y Carl Griffith

Applying Feasible Technology to Your Digital Adver...

In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...

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