Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...
View articleMoti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
View articleNatterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance bet...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleWith data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...
View articleHead of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...
View articleDanny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...
View articleWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleWordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleHow live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleOne screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...
View articleEmotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human leve...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
View articleDataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...
View articleIBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...
View articleEcommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...
View articleThe Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleCustomer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...
View articleProductsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...
View articleConversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...
View articleHow to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...
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