Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

15y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Do Latinos Still Watch TV?
Marketing

Do Latinos Still Watch TV?

15y Giovanni Rodriguez

Do Latinos Still Watch TV?

It depends on how you define TV. Read More

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Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion
Marketing

Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion

15y Kate Kaye

Yahoo Aims for Local Auto Ad Boost in Belo Deal Ex...

Yahoo to expand partnerships with Belo TV stations in the coming year. Read More...

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7 Radical Disruptions to Business
Marketing

7 Radical Disruptions to Business

15y Sean Carton

7 Radical Disruptions to Business

Trends that rocked business as we know it. Read More

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Contents Under Pressure: The New Approach to Creative
Marketing

Contents Under Pressure: The New Approach to Creative

15y Gary Stein

Contents Under Pressure: The New Approach to Creat...

We must change the language we use to describe the stuff-we-make. Read More...

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Xbox Kinect Brings Gesture and Voice to TV Ads
Agency Spotlight

Xbox Kinect Brings Gesture and Voice to TV Ads

15y Zachary Rodgers

Xbox Kinect Brings Gesture and Voice to TV Ads

At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality. Read More...

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TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Media

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

15y Kate Kaye

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

Companies aim to build the streamlined cross-media platform of the future. Read More...

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Mobile Web Advertisers Double
Media

Mobile Web Advertisers Double

15y Jack Marshall

Mobile Web Advertisers Double

Also in mobile: rising spend from retailers; most use devices while watching TV. Read More...

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What Multitasking Consumers Mean for Marketers
Display Advertising

What Multitasking Consumers Mean for Marketers

15y Nicolle Pangis

What Multitasking Consumers Mean for Marketers

Tools can help open up opportunities for advertisers. Read More...

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Group Targets Ad Pros Online in Anti-Fox News Campaign
Marketing

Group Targets Ad Pros Online in Anti-Fox News Campaign

15y Kate Kaye

Group Targets Ad Pros Online in Anti-Fox News Camp...

Media Matters sparks ad buying controversy for Orbitz. Read More...

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Personal Digital Content: What It Means for Marketers
Marketing

Personal Digital Content: What It Means for Marketers

15y Sean Carton

Personal Digital Content: What It Means for Market...

Consumers are changing the way they access digital content. Marketers must change, too. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

15y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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Web Everywhere: What It Means for Brands
Asia

Web Everywhere: What It Means for Brands

16y Steve Sammartino

Web Everywhere: What It Means for Brands

Next year, all TVs sold will be Web-enabled - 5 million channels. Read More...

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