ClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy. Read More...
View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleStrategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...
View articleTwitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collat...
View articleInstead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleThe water brand's 'Wimbledon Wiggle' campaign seeks fan video submissions on its U.K. Facebook page. Read More...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleThe potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their messa...
View articleBefore you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleSocial media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Read Mor...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleWhile companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleNew personalised shopping service from Barclaycard could save Britons up to £2,100 per household Read More...
View articleTo drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...
View articleWPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleBen & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flav...
View articleWoohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...
View articleWhether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...
View articleVolvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might ...
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