Marketers that still consider social networking a niche market - it's time to wake up and face the data. Read More...
View articleCall it the Facebook and Twitter effect. Marketers sought out practical information about initiating and measuring social media efforts. Read More...
View articleFrom the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Read More...
View articleLatinos index a lot higher than other groups. But how do marketers engage them? Read More...
View articleStop trying to be everything to everybody in the social space. Read More...
View articleHere are seven ways how not to do your social media campaign. Read More...
View articleDigital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...
View articleClothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer. Read More...
View articleSam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Read More...
View articleWhatever your opinion on the subject of social, one has to admit it's causing a communication revolution. Read More...
View articlePrecious parking spaces are promised to those who follow @MallofAmerica. Read More...
View articleCarmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View articleIs your site using the foundational strategy of deal sites and the power of group buying? Read More...
View articleWith integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...
View articleFormer DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model. Read More...
View articleSite now allows interested advertisers to fill out a form, underscoring languid monetization pace. Read More...
View articleOrganic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...
View articleA roundup of leading digital trends that stood out in 2010. Read More...
View articleBrand says a recent Twitter campaign generated 100,000 impressions through a Lance Armstrong tweet. Read More...
View articleAfrican-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...
View articleEffort will turn display ad units on Twitter apps into charitable calls to action. Read More...
View articlePro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Read More...
View articleFictional character headlines both the sneaker brand's Promoted Trend ad buy on Twitter and a fun Facebook app. Read More...
View articleWebcasts, Twitter contests, interactive trailers…this is the kind of digital media consumers respond to now. Read More...
View articleConsumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more ...
View articleWith more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View article