Back to (E-mail) School Tips and Tricks
Email

Back to (E-mail) School Tips and Tricks

16y Simms Jenkins

Back to (E-mail) School Tips and Tricks

Fifteen back-to-school ideas to ensure you ace your year-end report card. Read More...

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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

16y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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Social Media Is Not Free: Here's Why
Social

Social Media Is Not Free: Here's Why

16y Dave Evans

Social Media Is Not Free: Here's Why

Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...

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Time to Revamp Your B2B Newsletter
Email

Time to Revamp Your B2B Newsletter

16y Mike Hotz

Time to Revamp Your B2B Newsletter

Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. Read More...

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News Corp to Integrate Fox Audience Network With MySpace
Data insights

News Corp to Integrate Fox Audience Network With MySpace

16y Jack Marshall

News Corp to Integrate Fox Audience Network With M...

Integration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...

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Report: Twitter Hires First Vice President of Revenue
Data insights

Report: Twitter Hires First Vice President of Revenue

16y Jack Marshall

Report: Twitter Hires First Vice President of Reve...

Twitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...

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5 Ways to Integrate Stories Into Your Social Media Marketing
Actionable Analysis

5 Ways to Integrate Stories Into Your Social Media Marketing

16y Heidi Cohen

5 Ways to Integrate Stories Into Your Social Media...

Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...

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Real-Time Storytelling: A Real Story
Social

Real-Time Storytelling: A Real Story

16y Anna Maria Virzi

Real-Time Storytelling: A Real Story

When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...

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What's the Next Game Changer in Digital Marketing?
Marketing

What's the Next Game Changer in Digital Marketing?

16y Anna Maria Virzi

What's the Next Game Changer in Digital Marketing?

Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...

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E-mail: Make It the Linchpin of Your Digital Holiday Planning
Email

E-mail: Make It the Linchpin of Your Digital Holiday Planning

16y Ed Henrich

E-mail: Make It the Linchpin of Your Digital Holid...

It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and sta...

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Advertising in an Attention-Managed Society
Data insights

Advertising in an Attention-Managed Society

16y Brian Massey

Advertising in an Attention-Managed Society

Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...

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How to Capitalize on the Business Opportunity of Social Media
Marketing

How to Capitalize on the Business Opportunity of Social Media

16y Alyse Speyer

How to Capitalize on the Business Opportunity of S...

Analyze business opportunity, engage customers, and organize social calendars to get the true value out of social media. Read More...

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Maryland State Candidate Serious About Social Media, Online Ads
Marketing

Maryland State Candidate Serious About Social Media, Online Ads

16y Kate Kaye

Maryland State Candidate Serious About Social Medi...

A Democrat running for Maryland's House of Delegates plans to spend as much as 40 percent of his campaign budget online, and has a social media direct...

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Bot Spotting on Twitter
Conference Coverage

Bot Spotting on Twitter

16y Paul Madden

Bot Spotting on Twitter

How to tell what's a bot and what's not – and when to stop the conversation. Read More...

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Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?
Marketing

Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?

16y Kate Kaye

Huckabee on Social Media Stump for Deal in Georgia...

Sarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is ele...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

16y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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Adapt.ly to Manage Ads Across Multiple Social Networks
Display Advertising

Adapt.ly to Manage Ads Across Multiple Social Networks

16y Jack Marshall

Adapt.ly to Manage Ads Across Multiple Social Netw...

Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...

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Small Business Gets Social
Social

Small Business Gets Social

16y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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Social Site Use Up 43 Percent in a Year in U.S.
Audience

Social Site Use Up 43 Percent in a Year in U.S.

16y Jack Marshall

Social Site Use Up 43 Percent in a Year in U.S.

E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter. Read More...

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Should You Be "Friends" With Your Clients?
Marketing

Should You Be "Friends" With Your Clients?

16y Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...

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Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
Data insights

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

16y Kate Kaye

Final Maryland Twitter Rule Omits Archiving Requir...

One Maryland candidate is questioning how to handle the new rules. Read More...

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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

16y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

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Hotels Look for the Key to Social Media
Marketing

Hotels Look for the Key to Social Media

16y Susan Kuchinskas

Hotels Look for the Key to Social Media

The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Read More...

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Maryland Politician on Twitter Rules: Not So Fast
Data insights

Maryland Politician on Twitter Rules: Not So Fast

16y Kate Kaye

Maryland Politician on Twitter Rules: Not So Fast

Maryland's Mike Smigiel worries the state's new social media rules could have detrimental results. Read More...

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7 Ways to Use Social Media to Promote Marketing Events
Actionable Analysis

7 Ways to Use Social Media to Promote Marketing Events

16y Heidi Cohen

7 Ways to Use Social Media to Promote Marketing Ev...

Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Read More...

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Gallo Taps Social Media For Tequila Tour
Social

Gallo Taps Social Media For Tequila Tour

16y Joan Voight

Gallo Taps Social Media For Tequila Tour

Latest example of a large marketer using a branded tour in conjunction with social media. Read More...

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Google Quietly Brings Twitter Feeds to Display Ads
Display Advertising

Google Quietly Brings Twitter Feeds to Display Ads

16y Douglas Quenqua

Google Quietly Brings Twitter Feeds to Display Ads

Ads update dynamically with latest tweets from an advertiser's Twitter account. Read More...

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