The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleInstagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleeBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleBrands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...
View articleBitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleThe soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
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