In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articleIn a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
View articleDuring a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleThe FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articlePeriscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...
View articleThough Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
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