At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...
View articleIn this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...
View articleMuted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleThe video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleIn honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleAt NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleNot even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...
View articleAhead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleThe digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...
View articleIn order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...
View articleLimited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
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