Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleOmnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...
View articleWhen video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than ...
View articleFebruary saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View article"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...
View article"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleGoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleFebruary starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articleThe brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleShoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleShocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleDove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleThe Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...
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