The Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
View articleYouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...
View articleThe water brand's 'Wimbledon Wiggle' campaign seeks fan video submissions on its U.K. Facebook page. Read More...
View articleJust because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleCreating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...
View articleAlthough videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want t...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleConde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Read More...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
View articleYeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleYouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 p...
View articleYouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than ...
View articleSpanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative camp...
View articleYouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to ...
View articleIntel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...
View articleWith 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube....
View articleLast week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...
View articleThe campaign invites women to tweet their secret indulgences. Read More...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
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