One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleMachinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleTarget's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...
View articleOnline search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increa...
View articleA new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleThe men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...
View articleIf you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...
View articleWe need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...
View articleHow devices are becoming the new portals and how changing interfaces will affect marketers. Read More...
View articleThe U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Read More...
View articleKFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...
View articleThe rover has its own Foursquare badge, among other social offerings. Read More...
View articleMarketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...
View articleOnline marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...
View articleWith increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story. Read More...
View articleThe city is offering free trips to active social media users in exchange for content. Read More...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
View articleBMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleEven B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Read More...
View articlePublishers can overcome these three typical challenges. Read More...
View articleIf your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Read More...
View articleIn today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...
View article