Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleGoogle and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleYahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleGoogle is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleSmartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleWhile killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Read More...
View articleMuted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...
View articleThe video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleIn honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...
View articleNot even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...
View articleAhead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...
View articleIn order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...
View articleThe video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...
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