Temperature-sensitive Corsa “liveposter” reacts in real time
Live weather data will trigger a new outdoor Vauxhall campaign to promote its Corsa model’s heated features.
Live weather data will trigger a new outdoor Vauxhall campaign to promote its Corsa model’s heated features.
Live weather data will trigger a new outdoor Vauxhall campaign to promote its Corsa model’s heated features.
The digital “liveposter” campaign, which is splashed across 500 billboards across London, Manchester Birmingham and Glasgow will react when temperatures drop below five degrees.
The dynamic billboard will change dramatically to reveal the warm credentials of the Corsa’s heated windscreen, seats and steering wheel.
“This is the first time General Motors has implemented a dynamic DOOH campaign,” said Chris Hawken, Vauxhall marketing director.
“Real-time temperature data enables us to bring some of the new Corsa’s best features to life in a way that will help consumers better identify with the creative.”
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