Tesco and Coca-Cola team for digital recycling campaign

Tesco and Coca-Cola are urging consumers to “pledge, play and recycle” in a push to educate and boost out-of-home recycling figures.

Online visitors to the supermarket’s website will be invited to click through to a dedicated game site – where visitors can sort packaging into its respective bin in a “virtual kitchen”.

Consumers will be rewarded with Clubcard points or vouchers.

Nick Brown, associate director of recycling for Coca-Cola Enterprises, said: “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes.

“Past initiatives have demonstrated the power of pledging, combined with awareness raising, and we hope ‘Recycling is the Answer’ will have a similar impact. We are committed to helping the public make positive changes and hope the fun and practical tips provided in this campaign will address some of the barriers to at-home recycling,” he added.

David Beardmore, Tesco’s category buying manager for soft drinks, said: “We want to do all we can to reduce our own carbon footprint and help customers find simple ways to recycle more at home. The campaign will offer helpful tips and advice as well as the chance to earn Clubcard points, so we’re looking forward to sharing it with our customers.”

Visitors to the dedicated microsite will be encouraged to make a pledge to recycle more and all participants will receive 25 Clubcard points or a 50p coupon for the revelry.

Consumers that share their pledge on Facebook or Twitter can earn a further 25 Clubcard points.