Tesco Clubcard Scan-ta scheme finds perfect presents using Twitter

Tesco Clubcard has twinned with We Are Social to become your helpful Christmas elf, through a Twitter campaign to find the perfect presents for friends and family.

The Secret Scan-ta app aims to showcase Tesco’s product range with affordable suggestions based on users interesting – by looking at who people are following.

Launched today (November 20) the app uses this data to build a list of suitable gifts, linking to the Tesco Clubcard website.

Katie Aust digital marketing manager from Tesco Clubcard, said: “Christmas, although a happy season, can often bring with it panic and stress of buying gifts.

“This campaign gives the buyer get a bit of genuine insight into what the recipient is really interested in, resulting in a personal, and thoughtful gift. It also promotes the huge offerings of the Tesco gifting range and the benefits of joining Clubcard and boosting vouchers.”

Clubcard members using the app should enter their Clubcard vouchers at the start of their search to find their voucher value doubled and deducted from the gift’s price if they go ahead with the purchase

Lisa Hardy, account director at We Are Social, commented: “People’s interests are often easily identified by who they follow on Twitter. We tapped into this behaviour with a campaign that uses social technology to help make Christmas shopping a bit easier, while directly driving purchases through Tesco Clubcard.”