Christmas is here...whether you like it or not. Ahead of the pine needles and baubles, the turkey and tinsel, brands' Christmas campaigns are beginning to trickle down through the ad space. But who will score the most viral shares?
Christmas is here…whether you like it or not. Ahead of the pine needles and baubles, the turkey and tinsel, brands’ Christmas campaigns are beginning to trickle down through the ad space. But who will score the most viral shares?
Here at .rising we’re normally against prematurely unwrapping the Christmas frivolities in order to maintain an adequate level of festive spirit, but let us celebrate the beginning of the season and say no more of it.
(Until December).
Coca Cola
It genuinely wouldn’t be Christmas without this advert:
https://www.youtube.com/watch?v=hCS7HmjZAto
Aldi
Budget supermarket Aldi calls in Jools Holland for its festive offering:
https://www.youtube.com/watch?v=qSr78XMdP58
John Lewis
Becoming somewhat of a viral expectation, John Lewis has employed a flippery-friend, childhood imagination and love to harpoon its Christmas message this Crimbo:
https://www.youtube.com/watch?v=iccscUFY860
Debenhams
Debenhams grants a group of children their biggest wish: a free-run of a department store at night:
DFS
You might want to hide your DFS catalog from the children this Christmas:
Halfords
Try not to get emotional over a bike:
https://www.youtube.com/watch?v=WcH1yxy1avo
Dobbies Garden Centres
We want to meet Dobbie:
https://www.youtube.com/watch?v=6dfhtZpBDfU
We will keep you posted on more festive ad offerings, and let you know who wins the viral war closer to the special day.
Still nothing, but nothing, beats the John Lewis offering.
John Lewis is very engaging and emotive, Boots with the nurse working late almost hits the mark fall short for some reason, but I really think the Lidl one is clever and very real. The Asda one is far to staged the family look like a 90’s family not now, Argos misses the beat.
I think some one has missed a trick remember Love Actually – the Bill Nighie band – humour and memorable song works.
Opinions are my own.