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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourcePhotos (1) Eight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch c...
View articlePhotos (1) Drinkware is one of the few categories where a shopper sees every rival’s price in a single scroll. That openness sets the terms for ...
View articlePhotos (1) Product discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open ...
View articlePhotos (1) Three out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop a...
View articlePhotos (1) Retail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Manuel Neto h...
View articlePhotos (1) Coterie’s Marissa Steinmetz and AS Beauty Group’s Maureen Massry, in conversation with Shopify’s Madeline Michaelson, sai...
View articlePhotos (1) While most of CommerceNext debated how AI will reshape discovery, QVC Group’s Brian Beitler argued for something older. The company h...
View articlePhotos (1) Shoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, third-part...
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