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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourcePhotos (1) Television has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your spouse spots...
View articlePhotos (1) Most media budgets die the same way. Someone in finance asks a simple question, and the person defending the spend answers a different one....
View articlePhotos (1) Most marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports into one p...
View articlePinterest has published its first Beauty Trend Report, tracking how searches for hair, makeup, nails, fragrance and skincare have moved from broad cat...
View articlePhotos (1) Most brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an eng...
View articlePhotos (1) Greg Owens went online to find a metal blender. Nearly an hour later, he was watching a stranger on the other side of the world power hose ...
View articlePhotos (1) Every retailer talks about loyalty. Few want to talk about what it costs to earn it. At Shoptalk Fall’s Retail Stage, Jamil Ghani spe...
View articlePhotos (1) Every retailer heading into Christmas has access to the same review data, the same on-site search logs, and roughly the same handful of CRM...
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