The rise of taxi campaigning: #NeverMissATrick

The taxi seems to popping up as a useful tool in more and more brand digital campaigns. Recently we’ve recently reported on Heineken’s free cab ride initiative, the increase of digital ads coming to London’s taxi cabs, and now French Connection is launching a London taxi advertising campaign  with Channel 4, which sees drivers handing out magic cards to passengers.

#NeverMissATrick is the Twitter campaign running in conjunction with the taxi fleet, which gives Londoners the chance to win a £1,000 spending spree if they spot one of the cars simply by tweeting a picture of it to @FCUK along with the hashtag #NeverMissATrick.

Jennifer Roebuck, multichannel marketing director at French Connection commented: “We wanted to give passengers something special to take away with them, so in addition to branded receipts, drivers will be handing out FCUK magic cards, which represent a range of different prizes, redeemable when presented in-store.” Each card contains a unique code with prizes from 10 per cent off to £100 worth of gift vouchers available. The branded taxis also showcase the high street chain’s A/W collection and were used to the range’s launch at the Oxford Street FCUK branch.